THE STUDIO
Small team.
Both sides covered.
SIDES is a small senior creative studio founded in 2024, led by Isaac Dalonin, working across MENA, the UK and Europe. Anthropology, psychology and aesthetics applied to brand.
2024
Founded
500+
People trained
150K+
Content views
40+
Corporate sessions
FOUNDER
Isaac Dalonin
Founder & Creative Director
Designing myths for the modern mind.
We treat every campaign as a cultural ritual — a pattern that repeats until it becomes truth. Our process connects anthropology, psychology and aesthetics to design systems of meaning that last.
Because people don't follow brands — they follow stories that explain who they are.
For over five years, Isaac has led creative direction, narrative systems and cultural research for brands across real estate, architecture, tech, fashion and education.
SIDES was founded in 2024 to put that practice under one roof — the studio is two years old, the work behind it is older.
How we work with clients
Most of our work is delivered under NDA or as an extension of an in-house team, so it is presented here by discipline and outcome rather than by client name. Named references are available on request.