CREATIVE AGENCY · EST. 2024 · MENA / UK / EUROPE

We build brands
people want to
belong to

We turn brands into belief systems — connecting culture, emotion and language to create meaning, not just visibility. Seven disciplines, one team: strategy, creative, campaigns, production, media, influence and experiences.

Start a project →See the work

THE IDEA

Every brand has
multiple sides.
We bring them together.

01 — SELECTED WORK

Recent
Projects

Selected work across storytelling, film, live experiences and creative leadership — projects built to turn brands into belief systems.

Interior of a residential space used in the DAR brand narrative work
Media / Storytelling

DAR — Architecture of Emotion

Podcast & editorial ecosystem · #1 top-of-mind · 50K+ plays / ep
Long-form interview set built for the editorial direction project
Production / Editorial

Interviews & Editorial Direction

Concept-to-screen direction · 150K+ views across platforms
Crowd and installations at the three-day art and music festival
Experiences

Art & Music Festival

3 days · 40 artists · 120 works · live stage & talks
Corporate storytelling session delivered to a marketing team
Creative Leadership

Teaching as Creative Leadership

500+ trained · 40+ corporate sessions · 5+ years

02 — WHAT WE DO

Capabilities

Seven disciplines, one team — from the first strategic insight to the moment your audience shows up. Strategy through to delivery, under one roof.

01

Strategy

Building the foundation for brands that matter.

  • Brand Philosophy
  • Brand Purpose
  • Positioning
  • Brand Narrative
  • Communication Strategy
  • Campaign Strategy
  • Audience Research

02

Creative

Turning strategy into ideas people remember.

  • Creative Direction
  • Creative Concepts
  • Campaign Development
  • Brand Storytelling
  • Art Direction
  • AI Creative Consulting

03

Campaigns

Creating work that gets seen, shared and remembered.

  • Brand Campaigns
  • Product Launches
  • Integrated Campaigns
  • Social Campaigns
  • Campaign Management

04

Production

Producing content at the speed of culture.

  • Commercial Films
  • Brand Films
  • Photography
  • Fashion Production
  • Social Content
  • Motion Design

05

Media

Making brands heard.

  • Brand Podcasts
  • YouTube Strategy
  • Founder Media
  • Editorial Strategy
  • Newsletters
  • Branded Media

06

Influence

Connecting brands with the right people.

  • Influencer Marketing
  • Creator Partnerships
  • Ambassador Programs
  • Community Collaborations

07

Experiences

Creating moments people want to be part of.

  • Brand Launches
  • Private Events
  • Community Experiences
  • Pop-Ups
  • Luxury Activations
  • Collaborations

03 — THE STUDIO

Small team.
Both sides covered.

A small, senior team built for brands that want sharp thinking and beautiful making — without the bloat of a holding company. Founded 2024, working across MENA, the UK and Europe.

2024

Founded

500+

People trained

150K+

Content views

40+

Corporate sessions

Operating across
MENAUKEurope
Sectors we work across
Real EstateArchitectureTechFashionEducationCulture

04 — FOUNDER

Isaac Dalonin, Founder & Creative Director of SIDES

Isaac Dalonin

Founder & Creative Director

Designing myths for the modern mind.

We treat every campaign as a cultural ritual — a pattern that repeats until it becomes truth. Our process connects anthropology, psychology and aesthetics to design systems of meaning that last.

Because people don't follow brands — they follow stories that explain who they are.

More about the studio

05 — START SOMETHING

Let's play.

Tell us what you are building and we will tell you, honestly, whether we are the right studio for it.

Start a project →